99 Bikes B Corp Journey

99 Bikes found that B Corp certification was so inline with their imperatives that they couldn’t let the opportunity pass by. We sat down with Lara Murray as she shared some practical tips and stories that saw them through to successful certification.

”…we really wanted to find a way to continue to do better; To understand how well we were actually doing. It’s all well and good knowing that we have a couple of things that we are doing but it's very hard to understand how that ties into the rest of the world and to everyone else, as well as give us a good Benchmark of where we're at. It’s a road map to improve.”

Enjoy!